Διακόπτω προσωρινά τη σειρά από τα posts για τις ενδιαφέρουσες interactive καμπάνιες για να παραθέσω έναν σπαρταριστό διάλογο που αναφέρει ο David Ogilvy στο βιβλίο του “Ogilvy on advertising”:

On an airplane not long ago, I overheard the following conversation:

‘What business are you in?’

‘Engineer. You?’

‘I’m an account executive in an ad agency.’

‘You write the ads?’

‘No, copywriters do that.’

‘That must be a fun job.’

‘It’s not that easy. We do a lot of research.’

‘You do the research?’

‘No, we have research people for that.’

‘Do you bring in the new clients?’

‘That’s not my job.’

‘Forgive me, but what is your job?’

‘Marketing.’

‘You do the marketing for the clients?’

‘No, they do it themselves.’

‘Are you in management?’

‘No, but I soon will be.’

Άλλος για account executive?!!

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